How we Helped an Ed-Tech Startup to Scale Operations and Drive Revenue through Web App Development

Our client, a company with a relatively small team of 15–20 engineers, faced challenges in effectively managing their operations. They were looking for a partner to assist them achieve the following objectives:

• Enhance the application by incorporating new features and implementing automation to ensure inclusivity and reach a wider audience.
• Deployment of a pager duty application (alerting software) for immediate automation whenever the production environment experiences downtime.
• Integration of email marketing tools, ticketing systems, payment systems, and other essential tools to ensure a comprehensive customer experience.

We collaborated with the client as their strategic engineering partner owing to our extensive expertise in Product Engineering and Digital Transformation.

We assigned a team of 1 Technical Lead, 4 Sr. Software Engineers, 5 Software Engineers, and 3 DevOps Engineers. Our Team conducted a thorough analysis of the existing applications and closely collaborated with the client to identify areas that needed improvement. With meticulous planning and successful execution, we completed the project within 3 months. We successfully unraveled one of the significant challenges by automating the application through a complex Terraform script.

To enhance the application, we implemented the following enhancements on the Platform

• We created a Data tool for critical data management that boosted functions like archival, search, backup, disaster, recovery, and analytics.
• Students were losing their course progress data due to some technical challenges. To overcome this, we created a migration script that helped retrieve the lost data of respective students’ progress.
• We revamped the platform's UI and additionally refactored the old APIs to make them compatible with React.
• We simplified the Single sign-on feature and completely bypassed the tedious onboarding process.
• A new feature was added called Free Offering. With this feature, the users could try the platform for a limited period, eventually simplifying the onboarding process.
• We added a few coupon codes to the platform that gave the students some discounts and flexible payment options.
• We made several enhancements to the mock interview feature that significantly improved the application. Furthermore, we created team SWAT to monitor the production-level issues. The team focused on fixing critical bugs, maintaining the platform, and dealing with production-level issues. The SWAT team brought down production-level bugs from 100 to 2. ‍
• Initially, the platform lacked the functionality to include different geographies. However, we enriched the platform to make it more inclusive and cater to a broader audience.

To provide a superior customer experience, we integrated 5 crucial tools into the Platform

• HubSpot CRM - We integrated HubSpot, a sales marketing tool, with the application to make the customer experience seamless.‍
• WhatsApp - We Integrated WhatsApp to facilitate easy communication between Students & Professionals‍
• Eduvanz - This integration enabled students to make payments through low-interest loans conveniently.‍
• Vimeo - By integrating Vimeo, we enhanced the application's ability to create and edit videos seamlessly.‍
• Zendesk -This integration facilitated easy access to tickets raised by students, ensuring quick resolutions.